

One entire wall is covered with shelves of his favorite books along with family photos.

Here he creates weekly five-to-seven-minute podcasts called Margin Max Minutes TM with topics ranging from “Asset Management” to “Toughness-Resiliency,” and twice-a-month, hour-or-longer, YouTube podcast interviews with inspiring people like Bret Tangley, president and chief executive officer of Sterling Culligan Water of Western Wisconsin, as well as two former Marines originally from Eau Claire, Ben Stoflet and Killy Kitzmann. When approaching the cabin of Paul Ayres located among the blue sky and rolling hills south of Eau Claire, I’m reminded of Henry David Thoreau, who wrote: “I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.”Īyres, chief executive officer, owner, and board chairman of Eau Claire-based Red Flint Group, fondly calls the cabin “his bunker.” It doubles as a studio for his podcast, TheFitProfessional1, his new adventure in business and beyond: advising, executive coaching, and business consulting. He's also now a podcaster and business coach. Paul Ayres, second from left, is CEO, owner, and board chairman of Red Flint Group.
